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13.12.2018: https://www.pointoforigin.at//content_marketing_en.htm
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Content Marketing

Gain customer loyalty by using the wonder weapon

Everyone must have already heard the sentence “content is king”. But what does this really mean and why do we place so much importance to the buzzword “content”? Well, it is pretty simple: no communications strategy will bring the desired result without the right content. Content marketing includes providing and advertising of target group relevant-, informative and/ or entertaining contents that the company itself designs (or has designed by an agency). In this process, it is above all about the sustainable, strategic approach aimed to gain customer confidence and cultivate a positive image. Companies have to be aware of the fact that content marketing is less about the advertising message, but more about an added value for users. Additional backups are SEO and word-of-mouth marketing. Content marketing has to be understood as a thorough process embedded into strategic marketing. 

Which steps have to be taken?

A road map for content marketing

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In these questions it is vital to detect which content strategy to pursue and if support by an agency is required. 

WHICH TYPE OF CONTENT? HOW DO YOU LOOK FOR CONTENT, PRODUCE AND DESIGN IT? WHERE WILL CONTENT APPEAR AND WHEN?

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WHAT DOES SUCCESSFUL MARKETING IMPLY?

 

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Successful content marketing requires a well-organized editorial plan. Through this you will get structure and are able to keep an overview. With this plan, you are able to detect weak points such as content repetition and at the same time strengthen content strategies. What is important in this process?

ADDED VALUE

INTERACTION

HELPFUL CONTEN

SHORT HEADLINES / TEXTS

ORGINIAL AND UNIQUE TEXTS

OBJECTIVE OF CONTENT MARKETING

 

Content marketing is growing ever more important for companies especially. A study of the content marketing institute shows the different objectives of content marketing: 74% of businesses want to get more attention, 71% of the companies state that engagement is the business aim of content marketing. 66% on the other hand, put the focus on leads (transaction, subscribe to newsletter etc.) and 63% want to intensify or respectively enhance customer loyalty.

Trends show that the slogan ”quality before quantity” is still true. This naturally also implies higher personnel costs particularly for the operative business. In content marketing you must never forget: it is primarily about the human being, not only about the brand. Content marketing has become more and more personal and direct.
Should you consider using the services of an agency, we are happy to make a non-binding appointment with you. We are glad to consult you.

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