Gain customer loyalty by using the wonder weapon
Everyone must have already heard the sentence “content is king”. But what does this really mean and why do we place so much importance to the buzzword “content”? Well, it is pretty simple: no communications strategy will bring the desired result without the right content. Content marketing includes providing and advertising of target group relevant-, informative and/ or entertaining contents that the company itself designs (or has designed by an agency). In this process, it is above all about the sustainable, strategic approach aimed to gain customer confidence and cultivate a positive image. Companies have to be aware of the fact that content marketing is less about the advertising message, but more about an added value for users. Additional backups are SEO and word-of-mouth marketing. Content marketing has to be understood as a thorough process embedded into strategic marketing.