The REWE International AG is market leader in Austria in the food and drugstore sector with all in all 2,500 subsidiaries of its trading companies: BILLA, MERKUR, PENNY, BIPA and ADEG. REWE has about 41,000 employees, making the company the biggest employer throughout Austria.
Development of a regional communication concept for one of the leading MERKUR hypermarkets
THE ADDED VALUE
Increase of frequency while at the same time higher media presence through targeted communication measures.