Every customer interaction produces a big amount of data. These data are for example “saved” in the form of a handwritten note or a business card etc., which is why details can be lost and as a result assumptions may not be based on facts anymore. Without a central platform for customer contacts, requests can be lost in the immense wealth of information. This is where customer relationship management comes in. CRM offers a strategy to systematically organize all relationships and interactions your company has with existing and potential customers. The objective is to enhance company success and implement working processes more quickly. CRM-systems enable targeted and personalized customer care.
You are looking for a CRM-system or are trying to benefit the most from your own system? We know the leading CRM vendors on the market and are glad to advise you.