Salesforce Marketing Cloud
The sales force marketing cloud (former ExactTarget) is one of the highest performing platforms for digital marketing enabling to connect you with your customers in new ways. You will deliver your customers relevant information in real time that is targeted to their needs with the help of measures ranging from classical e-mail campaigns, to mobile messaging and cross media campaign management or predictive intelligence (detection and anticipation of customer behaviour)
The marketing cloud connects all of your data in real time and thereby provides you the basis to better understand customer needs. As a result, all employees possess current customer information giving them the required knowledge to generate more effective and targeted marketing content. Combine information about the corresponding customer and his or her behaviours by having different channels or devices interact; through this technique you can always provide relevant and personalized information.
Do not forget to constantly adapt the corresponding station to the interaction – be it online or POS, distribution or support. In the future, you are supposed to react to customer needs and wants proactively and finally optimize the whole customer journey by means of the Marketing Cloud. State-of-the-art planning tools will support you in designing cross-channel customer content. Since all of your digital marketing content will be managed on the same platform you will also have the possibility to convince your customers with a consistent and professional performance that is true to the brand in every phase of the distribution channel.
Moreover, with the help of reporting features you can constantly check which plans and strategies work and which do not have the desired effect.