Better marketing with the help of better data: by means of the data base management system and big data solutions by Teradata you will bring your marketing to the highest level.
Teradata is a worldwide relational leading data base management system. The most important aspect of the Teradata solution consists in linear and predictable scalability on all levels of the data base workload (data volume, number of users, complexity of requests). The integrated marketing cloud by Teradata helps you to increase revenue and secure customer loyalty by continuously monitoring and optimizing your data driven marketing strategy.
The analytics solution includes the following core functions:
- Customer journey analytics: coordination between channels and deep insights in performance of your touch points
- Data driven marketing: gain individual insights for every component of your data driven marketing solutions. From the processes to the different marketing channels, budgets, reporting and analysis to e-mail templates.
- Central management: manage your whole data on one central application, on premise or in the cloud.