SAP hybris Marketing
SAP hybris marketing represent the new generation of marketing automation and allows you to see the customer journey of your customers and react in real time. SAP hybris marketing uses real time context-based data to enable continuous actualisation of the 360° customer profile of existing and also potential customers.
Such a dynamic profile not only encompasses data on purchasing- or interaction history, forecasts on possible future purchasing behaviour of every customer, but also includes interest emphasis at any given moment. Marketing automation helps marketing experts to reach their customers with personalized one-on-one campaigns on the website, via e-mail or digital advertising, sales trigger or service calls or push messages on mobile apps respectively.
Marketing Automation solutions include the following core functions:
- Dynamic automated customer profile creation
- Segmentation in real time, analytic forecast segmentation and contextual analysis
- The whole planning: marketing planning- budget- and instrumentalisation
- Recommendation systems and onsite targeting
- Retargeting in real time based on customer behaviour
- Marketing performance management: key figures for success measurement
- Open interfaces for third-party providers