IBM Marketing Cloud
The IBM Marketing Cloud (former Silverpop) is an innovative cloud-based platform for digital marketing, lead management and mobile interaction. On the basis of Silverpop Engage the platform enables the conception and design of an extraordinary customer experience along the whole customer journey. Among others, this is achieved by means of customer data, analyse tools and the automation of across-channel interaction.
Together with IBM Universal Behaviour Exchange the IBM Marketing Cloud offer a simple data connection that can be used for all applications helping you to get a complete picture of your customers.
The MARKETING CLOUD includes the following core functions:
- Design and automation of customer experience: provide your customers with a consistent cross-channel experience for e-mails and newsletters, mobile technologies (SMS, push notifications), web (landing pages) as well as social media and as a result obtain a higher conversion.
- Integrated analysis- and reporting possibilities: measure your marketing campaign’s success. With this strategy you will better understand and put to paper customer behaviour and thereby take well-founded marketing decisions that ensure higher customer involvement.
- Quicker Return-on-Investment (ROI): The IBM Marketing Cloud is the perfect platform for digital marketing- it is highly efficient, innovative and easily to combine with other systems and applications.