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13.12.2018: https://www.pointoforigin.at//marketing_technologies_en.htm
point of origin

MARKETING & TECHNOLOGIES

A strong bond

point of origin marketing automation services offers customers a Europe-wide unique package including predictive, monitoring, measurement and analytics technologies (as software as a service or on-premise). Due to worldwide state-of-the-art marketing technologies measurement and profitability of marketing expenses have more and more become the centre of attention. Based on our IT solutions we develop marketing- and CRM strategies tailored to your corporate objectives, branding, market position, customer needs and wants, cost structure and margins. 

What is marketing automation?


point of origin is specialized in supporting businesses in automating their marketing activities and thereby enhancing efficiency of marketing investments. Cloud- based email- and Omni channel marketing solutions, one-on-one customer communication and predictive analytics: first, we focus on optimising email -& social media marketing, at a later time we offer our customers the option of adding other channels (such as SMS, print, mobile Push with in-store app etc.). CRM (Customer Relationship Management) serves as central master database of all customer relevant data for automatically processed customer relationship management. The impact of marketing performance has to be measured in detail, analysed and evaluated objectively from the beginning on. This process must be facilitated in real time, on-and offline and beyond communication and distribution channels. 

The range of marketing automation solution tasks includes nearly all areas of online marketing

  • Simplify workflow management
  • Analyse customer data from marketing point of view
  • Control marketing activities in real time – on- and offline
  • Synchronize all digital output channels 
  • Manage all activities on one single platform (including the offline ones)
  • Automate supply management for B2B, B2C and commerce
  • Automatically calculate ROI of all planned marketing campaigns 
  • Measure success of marketing activities

Our offering


PORFESSIONAL CONSULTING

On the basis of target-oriented consulting appointments, point of origin will create a clear requirement profile for your business. Together we will identify development potentials and fields of application for marketing automation solutions.


PROVEN SOLUTIONS

In order to be able to provide you with the best marketing automation solutions, we constantly screen the most innovative marketing technologies. point of origin offers solely solutions, which have proven effective and reliable after proper testing.

COMPETENT IMPLEMENTATION

We dispose of in-house competences for creating the best marketing automation tools according to your needs. Fast strategy implementation is an essential success factor for your investment.

FULL SERVICE

point of origin draws on 15 years of experience as marketing consultant and assumes responsibility for the targeted analysis of your data. Marketing automation and “big data” will help you receive maximum support for your strategic decisions. This full service comprises regular reporting, 360° support and employee training.

We optimize your marketing investment and cater for smooth processes in marketing organisation. point of origin works across all channels, industries and positions – measurable and detectable.

In the point of origin digital transformation lab in Vienna and in our marketing lab in Toronto we have state-of-the-art marketing technology at our disposal that is in permanent live operation.

Tool Overview


DIGITAL MARKETING OPTIMISATION

  • Digital analytics
  • Content analytics (in real time)
  • Cost controlling tools and analytics for the whole on-and offline marketing 
  • Live tracking and analytics (online, web stores, ecommerce in real time)
  • Personalisation (site, ads, content, email)
  • Search engine & conversion optimization 
  • Search engine marketing


MARKETING PERFORMANCE OPTIMIZATION

  • Marketing operations
  • Automated process sequences, release procedures and outgoing processes (e.g. agency – customer- medium)

MARKETING MIX OPTIMIZATION

  • Marketing mix modelling (in real time)
  • Price analytics and real time price offerings


CROSS-CHANNEL MARKETING OPTIMIZATION

  • Digital campaigning of entire off-and online marketing campaigns
  • Campaign measurement & efficiency tracking (on- and offline)
  • Cross-channel marketing suite
  • Email and newsletter campaigning (outbound, inbound, complaints, analytics, navigation)
  • Interaction and contact optimization suites (e.g. call centre, POS, kiosk, shop, online shop, email)
  • Predicted analytics (ecommerce and on-site)


SPECIAL SOLUTIONS AND SOLUTIONS FOR INDUSTRIES

  • Customer relationship management systems
  • Content management tools and platforms
  • Data mining, behavioural customer analytics and BA based automated offerings
  • On-site heat mapping (physical contact analysis POS, stores) 
  • Social media monitoring, social media analytics and automated social media campaigning

OUR SERVICES

BUSINESS TRANSFORMATION

Be successful in the digital era

LEARN MORE

MARKETING & TECHNOLOGIES

A strong bond

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Analytics & Industrie Insights

From big data to big analytics

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Customer Journey Consulting

From buzzword to differentiating factor

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Forrester Research

Global knowledge of leading industry analysts

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Lectures & Training

Start small to make your business big

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Operations as a service

On-going support

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Marketing Consulting & Consumer Intelligence GmbH
Contact

HEAD OFFICE WIEN

Himmelpfortgasse 19
1010 Wien
T +43 1 548 48 00 - 0
F +43 1 548 48 00 - 9

LAB WIEN

Goldschlagstraße 172
Stiege 6, 3. Stock
1140 Wien
T +43 699 14228240

OFFICE ZÜRICH

Rietstrasse 50
8702 Zollikon
T +41 43 499 61 44

OFFICE SAN FRANCISCO

44 Tehama St
San Francisco
CA 94105, USA
T +14157679278

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