MARKETING & TECHNOLOGIES

point of origin marketing automation services offers customers a Europe-wide unique package including predictive, monitoring, measurement and analytics technologies (as software as a service or on-premise). Due to worldwide state-of-the-art marketing technologies measurement and profitability of marketing expenses have more and more become the centre of attention. Based on our IT solutions we develop marketing- and CRM strategies tailored to your corporate objectives, branding, market position, customer needs and wants, cost structure and margins. 

point of origin is specialized in supporting businesses in automating their marketing activities and thereby enhancing efficiency of marketing investments. Cloud- based email- and Omni channel marketing solutions, one-on-one customer communication and predictive analytics: first, we focus on optimising email -& social media marketing, at a later time we offer our customers the option of adding other channels (such as SMS, print, mobile Push with in-store app etc.). CRM (Customer Relationship Management) serves as central master database of all customer relevant data for automatically processed customer relationship management. The impact of marketing performance has to be measured in detail, analysed and evaluated objectively from the beginning on. This process must be facilitated in real time, on-and offline and beyond communication and distribution channels. 

• Simplify workflow management
• Analyse customer data from marketing point of view
• Control marketing activities in real time – on- and offline
• Synchronize all digital output channels 
• Manage all activities on one single platform (including the offline ones)
• Automate supply management for B2B, B2C and commerce
• Automatically calculate ROI of all planned marketing campaigns 
• Measure success of marketing activities

We optimize your marketing investment and cater for smooth processes in marketing organisation. point of origin works across all channels, industries and positions – measurable and detectable.

In the point of origin digital transformation lab in Vienna and in our marketing lab in Toronto we have state-of-the-art marketing technology at our disposal that is in permanent live operation.